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Why are certain Datejust's more expensive than others?
The Rolex datejust is perhaps the most sold Rolex Model of all time. On the secondary market we see a pretty large deviation in pricing across many 80's and 90's reference numbers. Why is this? Wha...

Rolex Datejust from inception to Current Day
The Evolution of the Rolex Datejust: A Legacy of Innovation The Rolex Datejust, introduced in 1945, revolutionized watchmaking as the first wristwatch with an automatic date change. The iconic des...

Where to find the serial number on your Rolex
A serial number on a watch is very important for various reasons, and can be tricky to locate without prior knowledge. In this article, we demonstrate safely and effectively how to find your specif...